5 articles tagged automation.
Belgium's structured e-invoicing mandate landed on 1 January. Switching it on was an afternoon; everything it exposed was the quarter that followed. What Peppol actually addresses, why the failures live in your contact records rather than your ERP, what UBL refuses to carry, and why 'sent' stopped meaning 'delivered'.
A phone system knows a number. An ERP knows a customer. In most companies nothing knows both, and closing that gap is a harder problem than the vendor demo suggests — nine years of phone numbers nobody normalised, an event stream instead of a polling loop, and a screen pop that must never be able to stop a call.
A reminder tells the customer something. A confirmation tells your calendar something — and only one of those lets you refill the slot. The virtual number that makes replies possible, the matching problem nobody warns you about, parsing what people actually type in three languages, and the Odoo automations that reschedule without a human.
Roughly seven in ten carts never become an order, and the people who filled them are the warmest audience your shop will ever have. The three-mail sequence we build, the event pipeline that fires it, and why we run it on the same platform that sends your newsletters instead of renting the flow from a US SaaS.
Every form submission is not equal. Scoring rules on source, behaviour and firmographics that push the right leads to the right salesperson while they're still warm.