#automation

3 articles tagged automation.

29 Aug 202619 min read

Two-way SMS for service businesses: confirmations that answer back

A reminder tells the customer something. A confirmation tells your calendar something — and only one of those lets you refill the slot. The virtual number that makes replies possible, the matching problem nobody warns you about, parsing what people actually type in three languages, and the Odoo automations that reschedule without a human.

smsautomationodooarchitecture

23 Aug 202613 min read

Abandoned carts, owned infrastructure: recovery flows on our mailing platform

Roughly seven in ten carts never become an order, and the people who filled them are the warmest audience your shop will ever have. The three-mail sequence we build, the event pipeline that fires it, and why we run it on the same platform that sends your newsletters instead of renting the flow from a US SaaS.

ecommercemarketingautomationarchitecture

28 Jul 20266 min read

Lead scoring in Odoo CRM: routing the hot ones before they cool

Every form submission is not equal. Scoring rules on source, behaviour and firmographics that push the right leads to the right salesperson while they're still warm.

odoocrmautomation