19 min read
Who's calling: matching a number to a customer before the phone stops ringing
A phone system knows a number. An ERP knows a customer. In most companies nothing knows both, and closing that gap is a harder problem than the vendor demo suggests — nine years of phone numbers nobody normalised, an event stream instead of a polling loop, and a screen pop that must never be able to stop a call.
telephonyodooarchitectureautomationerp