4 articles tagged seo.
Sessions fell 41% the month after the relaunch and the leads went up, because the old site counted everybody and the new one only counts the people who said yes. What the consent rule actually covers, why cookieless is not automatically banner-free, the server-side denominator that makes the numbers honest again, and why the count that pays lives in the ERP.
The new site is faster and better looking, and three weeks later organic sessions are down a third. Nothing looks broken, because a 404 is a working page. Where the URL inventory actually comes from, why the sitemap isn't it, where redirects belong in a Next.js stack, and the rule that stops people blanket-redirecting a thousand URLs to the homepage.
LCP, INP and CLS are graded on real visitors at the 75th percentile, not on your MacBook with a Lighthouse tab open. What actually moves each metric on content and commerce sites, ranked by effort.
Language in the URL, slugs in a translation map, detection demoted to a suggestion — plus the tooling question: when we reach for next-intl vs Paraglide JS, and why Tolgee runs the translations from our own clusters.