#wordpress

3 articles tagged wordpress.

7 Sept 202618 min read

The redirect map is the migration: relaunching a site without losing the traffic

The new site is faster and better looking, and three weeks later organic sessions are down a third. Nothing looks broken, because a 404 is a working page. Where the URL inventory actually comes from, why the sitemap isn't it, where redirects belong in a Next.js stack, and the rule that stops people blanket-redirecting a thousand URLs to the homepage.

seonextjsmigrationwordpressbusiness

1 Sept 202613 min read

WordPress, headless or custom: a decision framework without dogma

Three good answers to "we need a website", each right for a different shape of requirements. The five questions that actually decide it — who edits, what it talks to, whether visitors change state, who owns it in three years, and what the risk surface has to look like — plus the two migrations that go wrong in both directions.

wordpressheadlessarchitecturebusinessdevelopment

21 Aug 202610 min read

Headless WooCommerce: a React storefront on the shop you already run

You don't have to replatform to get a fast shop. Keep WooCommerce as the order engine and wp-admin your team knows, put React in front of it, and be honest about the one hard part: checkout.

woocommercewordpressheadlessecommercereactnextjs